Evaluating the effects of life satisfaction on impulse buying behavior in terms of online buying
نویسندگان
چکیده
منابع مشابه
The role of atmospheric cues in online impulse-buying behavior
This study extends a stimulus–organism–response (S–O–R) model to include impulse-buying behavior, which plays a vital role in electronic shopping but has not gained much attention in e-commerce research. Grounding our research in environmental psychology, we test the effects of virtual atmospheric cues on online impulse-buying behavior and spending, via a consumer survey. The study applies elab...
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ژورنال
عنوان ژورنال: Marketing and Management of Innovations
سال: 2021
ISSN: 2227-6718,2218-4511
DOI: 10.21272/mmi.2021.1-04